Led production on the launch of Atmos Rewards, the new loyalty program uniting Alaska and Hawaiian Airlines, across a five-event series routed through four cities in five months.

Each event dropped guests inside the new brand rather than presenting it to them. Arrivals moved through a fog-filled window portal into rooms where fabric drapery projection-mapped Rome, Tokyo, Seoul, Sydney, Paris and London, chefs plated destination bites at live stations, and every guest engraved a metal luggage tag to carry home. Across Seattle, San Diego, Portland and Honolulu, 1,557 attendees turned out, from the launch crowd to Atmos for Business, to cardholders and Huaka'i. The environment was designed once and built five times: a single kit of parts, trucked market to market and reconfigured for every footprint from a 6,830 square foot Belltown venue to an open-air Waikiki bar, so the brand landed the same in rooms that had nothing in common.