Owner | Director, Event Production & Operation

PreeProduction Events | 05/2022 - Present

Production and operations consultancy for large-scale live experiences — building the machinery behind the magic.

Signature Programs:

• FIFA World Cup 2026, On Location Hospitality Entertainment — VP, Production & Operations

  • Talent and entertainment programming across 16 stadium markets in three countries against a $20M budget. Built the operation from zero: full team structure, vendor and agency framework, operating systems, and reporting cadence, then led live execution and real-time budget reconciliation across five agency partners during tournament play.

• Delta Employee Appreciation Day — Executive Producer

  • 10 airports, 40+ activation points, one day. Recognized 40,000 employees across simultaneous in-terminal activations in a single 30-hour operating window. Built the team, vendor structure, and operating systems from the ground up; produced and distributed kitted event elements to every market; managed TSA-cleared trucking, inventory, staff background checks, and security training; ran the national command center on show day.

• Alaska Airlines Atmos Rewards Launch Series — Executive Producer

  • Five-event series across four cities introducing Alaska’s new rewards and loyalty brand to 200–500 top-tier cardholders and million-milers per market. Owned the program from vision through execution: creative development, scenic and fabrication design, CAD and build layouts, routing and trucking. Designed a single kit of parts that traveled across venues of differing footprint and layout while delivering a distinct, locally inflected environment in each city — on a tight $1.5M budget and a small core team.

• Insight Global Be The Light Tour — Executive Producer

  • $3M+ national mobile career center tour. Executive production across routing, DOT and vehicle management, venue contracting, city permitting, trucking operations, security and risk, and KPI reporting. Built to serve 15,000 people across U.S. markets.

VP of Production

BeCore, Inc. | 08/2020 - 05/2022

• Led cross-functional teams in the execution of 25-50 creative, results-driven campaigns per year, ranging in scope from $100k to $5MM.

• Contributed in the development of insights-driven brand marketing tactics with a focus on telling compelling stories that drive brand awareness and promote brand affinity.

• Deliver effective, strategic solutions to grow business organically and identify new opportunities for revenue growth.

• Evaluate project teams to determine resource requirements and monitor ongoing resource utilization, ensuring operation at maximum profitability.

• Managed team resources in successfully adopting organizational change as a result of COVID-19, allowing the agency to quickly respond to market changes, embrace new strategic initiatives and adopt new offerings without sacrificing productivity.

• Regularly assessed operational processes, identifying opportunities for systems enhancements and implementing new tools and technologies that foster productive workflows.

• PROJECT FEATURE: Provided strategic leadership on Xbox FanFest, Xbox's global fan community program, across four years and through its full pivot to virtual and back. Developed the core strategy of turning fans into evangelizers — moving Xbox from a guest presence at third-party conventions to a platform of its own, with dedicated membership and a year-round engagement model. Led brand positioning, experiential planning, creative direction, and copywriting across live, virtual, digital, social, and email touchpoints, and managed delivery across promotions, partnerships, and cross-functional Microsoft teams.

Director of Production

BeCore, Inc | 03/2015 - 08/2020

• Provided executive review of all project plans and designs, optimizing for budget and ensuring brand KPIs and priorities were being met or exceeded.

• Directed a department of 6+, overseeing all operations and production management efforts for accounts including but not limited to Microsoft, Twitter, Disney, Red Bull, White Claw, Los Angeles Lakers, and Anheuser-Busch.

• Developed comprehensive timelines and flexible workflow systems to effectively manage and execute multiple campaigns simultaneously.

• Provided budgets, timelines and overall assessment of feasibility for creative concepts in 200+ RFPs annually, supporting the Business Development and Client Services teams in the growth of new and organic revenue.

• Conducted regular risk assessment for active programs, efficiently resolving problem areas and establishing new practices to mitigate challenges.

• Identified, qualified and fostered vendor relations, establishing a robust network of 100+ external resources.

• PROJECT FEATURE: Directed executive production for Trolls The Experience, a $5M semi-permanent immersive attraction for DreamWorks and Feld Entertainment — 12,000 square feet, three stories, seven interactive zones in Manhattan, delivered on a 45-day construction timeline and operated for 18 months post-opening. Directed the design and fabrication budget, 3D design development, creative direction, vendor sourcing, production scheduling, and safety and risk management.

Production Manager

Attack! Marketing | 10/2011 - 03/2015

• Supported in the creation of the production department by establishing new and revised systems and processes, optimizing for efficiencies.

• Created and managed project timelines and workflow systems to ensure all program deadlines were met across cross-functional teams.

• Built and managed budgets and expenses for programs upwards of $1MM for accounts including Coca-Cola, Simon Malls, 7-Eleven, and Nike, ensuring real-time accurate financials for all programs.